Privacy Notice

This privacy notice is published in accordance with the Data Protection Act 2018.  This notice provides general information on the way in which the personal information you provide is managed and processed by Liberty Leisure Limited (the ‘data controller’).  Depending on which company services you use, you may be asked to review more detailed privacy notices specific to that service.

The Data Controller and contact details

Liberty Leisure Limited is the Data Controller for the personal data you provide.  The contact details for you to exercise any of your data protection rights or to raise any concerns you may have regarding your personal data are:

Information Governance Officer,
Liberty Leisure Limited,
c/o Broxtowe Borough Council,
Foster Avenue,
Tel: 0115 917 3685

Information we collect about you

We may collect and process the following data about you:

  • Information provided voluntarily by you. For example, when you register for information, apply for a particular service, volunteer or make a comment or complaint.
  • Information that you provide when you communicate with us by any means such as email, letter or telephone call.
  • Information collected using cookies on your computer about how you browse our website

Use of your personal data

The information you have provided to Liberty Leisure Limited will be used to administer your membership, leisure card, free one or three day pass or where applicable an employment application. This could include Liberty Leisure Limited contacting you following submission of a form, the purchase of a voucher, a request for information or an attendance at a leisure centre. We may also contact you with information on relevant membership offers.

The information you have provided may also be shared with Broxtowe Borough Council, who provide administrative services to Liberty leisure Limited and any future provider of administration services.

Contractual use of your personal information including biometric data, which will have been provided when you made your membership application, will form part of your contract with Liberty Leisure Limited as part of your membership.

The consequences of not completing the membership application forms and agreeing to this use of your personal information is that Liberty Leisure Limited will be unable to process your membership.

The company is legally able to process your personal data:

  • When you have freely and explicitly provided your consent to this processing or
  • The company has a statutory duty to collect and process this information to provide the required service or undertake a statutory function
  • When your personal data forms part of a contract between you and the company

The consequence of you not providing personal information to the company is that the company will be unable to process your enquiry, assessment or application.

Sharing of personal data

The information you have provided, where necessary will also be shared with Clarity Live, Clarity Live Swim, VeriFone, Cascade reporting, Three65 Media, GymSales, Mail Chimp, Twilio, Mail Gun and Gladstone MRM Ltd for the purpose of managing your membership or booking or communicating with you.
To maximise your membership experience you can also opt in to sharing your personal data and exercise records with Technogym UK and future system providers.

Liberty Leisure Limited may share the information you have provided to other agencies or organisations such as the Police, HM Revenues and Customs and the Department for Work and Pensions (DWP) where a request has been made and it is lawful to share the information.

The information provided will be sensitively saved and destroyed; according to our statutory requirements and retention policy.

Covid-19 Information Collection

To access any Leisure Centre activity L Leisure will ensure that customers name, contact details and time and date of visit are collected to assist NHS Test and Trace Service in relation to COVID-19 and following current Government Guidance.

This information will only be shared with NHS Test and Trace Service should they contact Liberty Leisure Limited and request information in response to a COVID-19 outbreak.

Use of photographic images

Conditions of use

  • Consent for use of images is valid for two years (child under 16 years) three years (adult) from the date of signing consent form.
  • Consent will automatically expire after this time and the image destroyed.
  • Liberty Leisure Limited will not include details of your full name in an image on video, our website, or in printed publications without your permission.
  • If we use images in a group they will only be identified with a general label e.g. “participants at sports event”.
  • Your consent (to the publication of your image) can be withdrawn at any time.
  • No fee or any type of payment shall be made by Liberty Leisure Limited for use of this image.
  • Your image will not be used for any other purpose without your further consent.
  • Your personal data will be managed in accordance with Liberty Leisure Limited privacy notice.

Protecting your personal data

Liberty Leisure Limited and it’s administrative services partners will keep your unpublished personal data will be kept secure by the company and will be kept within the European Economic Union (EEU). Where the company uses a third party to store your personal data and it is stored outside of the UK/EEU, the company will ensure that appropriate safeguards are in place to keep your personal data secure.

Personal data stored outside of the European Economic Union

Where you have subscribed to a specific service or requested that we communicate with you Liberty Leisure Limited may use the following administrative companies where the data sits outside of the EEU:

Amazon WebServer: based worldwide:

Cloudinary: based in United States of America


Keeping your personal data

The company will keep your personal data in accordance with the company’s retention schedule, unless you explicitly request it to be removed. This right to have your data removed is not an absolute right, for example, we will need to retain your data if this information forms part of a statutory or legal obligation, public registry or an existing contract.

Links to external websites from

A link listed should not be taken as endorsement of any kind. Liberty Leisure Limited does not necessarily endorse the views expressed within the linked site or any product or organisation contained therein. Liberty Leisure Limited has no control over the servers delivering linked pages and therefore cannot guarantee their availability. The company accepts no responsibility for, and therefore will have no liability whatsoever in connection with, any third-party site.

Affiliate Links

From time to time pages within our website may contain affiliate links. When you buy the product through these links, we may receive a small commission.

Third party software

Liberty Leisure Limited does not endorse any third party software, any examples given are suggestions only and not recommendations. Anyone downloading third party software does so at their own risk and should seek independent advice.

What are cookies?

Our website puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the Company’s site.  Cookies are used to:

  • Measure how you use the website so it can be updated and improved based on your needs.
  • Recognise the browser you use.
  • Track new and returning users.

You can disable cookies but this may have an impact on your experience when using LLeisure website.

Find out more about the cookies we use on this website

Find out more about how to manage cookies from your browser

Advice on cookies from the Information Commissioner’s Office

The Data Controller and contact details

Liberty Leisure Limited is the Data Controller for the personal data you provide.  The contact details for you to exercise any of your data protection rights or to raise any concerns you may have regarding your personal data are:

Information Governance Officer,
Liberty Leisure Limited,
c/o Broxtowe Borough Council,
Foster Avenue,
Tel: 0115 917 3685

Your responsibilities

  • Only provide personal information pertinent to its intended use or for the purpose of processing a claim, application or notification for statutory requirements (electoral roll, council tax assessment, rent registry).
  • Tell us as soon as possible if any of the personal information you have provided has changed; e.g. your address or other contact details.

Your rights

There are a number of rights that you may exercise depending on the legal basis for processing your personal data.  In most cases, these rights are not absolute and there may be compelling or overriding legal reasons why the Company cannot meet these rights in full.  This will be explained to you in more detail should you contact the Company for any of the reasons detailed below:

  • request a copy of the personal information the Company holds about you;
  • have any inaccuracies corrected;
  • have your personal data erased;
  • place a restriction on the Company’s processing of your data;
  • object to processing
  • Request your data to be ported (data portability).

Where the processing of your personal data is based on your consent; in most circumstances you have the right to withdraw that consent at any time and the Company will act on your instructions.

If you have any concerns about how we process your personal data or wish to discuss how to exercise your rights; you should contact the Information Governance Officer using the contact details above.  You also have the right to make a complaint to the Council by contacting the Broxtowe Borough Council Contact Centre on 0115 917 7777.

Alternatively, you may wish to complain directly to the Information Commissioners Office.
You can do this by writing to them at:

Information Commissioners’ Office
Wycliffe House
Water Lane
Cheshire SK9 5AF
Telephone: 0303 123 111

Or you can report a concern at the following link: